Sheet to be used for printing publications.



No. 883,157. I PATENTED MAR. 24, 1908,

J. W. BROOKS & J. H. KINEALY. SHEET TO BE USED FOR PRINTINGPUBLIGATLONS.

APPLICATION FILED NOV.5, 1906.

WITNESSES: E

- James W Bro o/tz;

IN VEN TORS' MM BY arm John /1, Emmy, m a. flixrw 7 W ATTORNEY.

.20 tions for advertisin UNIT D STATES parents osmos.

1 JAMES W. BROOKE AND JOHN KINEALY, OF FERGUSQN, MISSOURL SIIEE'I TO BEUSED FQR PRINTING FUB-LIGATIONS.

Application filed November 6, 19 56.

' To all whom it may concern:

Be it known that we, James W. Bnoons and JOHN H. KINEALY, both residingat Ferusornlin the county of St. Louis and State of i issou'iyi, haveinvented a new and: useful linrovement in Sheets to be Used for Printingublications, of which the following is a full, clear, and exactspecification, reference being .hadto} the accompanying drawir-igs,which form a part thereof. w

Our invention relates to sheets of pap which are used for. printedpublications, printingon. both sides of the sheets the that are toappear in the publication.

pages being arranged so that'when the sheets are folded they will followone another according to a certain predetermined order.

' Ther'object of our invention is to enable publis'hersto provide at lowcost, illustrav matter which is to ap pear in the pages 0? theirpublications; and another object of our invention is to enableadvertisers who advertise only at irregular intervals to obtainillustrations for the mat 5 ter of their advertisements without thenece"- I sitof having special cuts repared, thus enab --the advertisersto a d to the efi'ectiveness of the texts of their advertising matter.Thefigures show a term of our invention in 0- which a sheet of paper isused in such. a way as. to fol-m, when of a'publication. Figure 1 showsthe side oi the sheet that y 'will appear as pa es 1 and l of thepublica- 516 tion; and Fig. 2a ows the side of the sheet that willappear as pages 2 and 3 of the publication;

' The publishers of what are known through out the country as localmagazines, are in the 0 habit of buying a certain number of printedmatter for the magazine containing stories and other matter of interest,arm which in the trade is known as syndicate matter. This syndicatematter in connec- 5 tion with local matter, which is matter pertrainingto the localities in which the maga- .zines are published, form thecomplete magazine.- The local ublisher derives his income from the salesoi advertising space to mor- "'cha1 1ts, manufacturers, and others whowish to reach the people in the special locality where the magazinecirculates. The firm fur nishin the syndicate matter derives its income, mm the sale of the syndicate matter to 5 theipublishers and alsofrom the sale of advertisirtg space to what are known as nationalproperly folded, four pages Specification oi'Letters Patent.

Patented March 24, 1908,- Sfitizd lilo. 3lilfil65.

advertisers. The publisher after buying the syndicate matter buysordinary white paper sheets on. which he prints all the pages of thelocal matter of the magazine and also all the Jages devoted to localadvertisers. As. the local advertisers cannot usually aii ord to have onts made for the purpose of illustrating the texts. of theiradvertisements, the section of the magazine devoted to. localadvertisers does not present so attractive an appearance as that(llfitfltltl to the national advertisers, because of the absence oiillustrations in con.-

nection with the advei seinents. of the local;

section. in our invention sheets of paper prepared by printing upon themillus tra'tious suitable to such local standard. busias are likely tobeadvertised in the local sections of the magazines. and then the localpu blishei' simply prints upon these prepared sheets the text of eachlocal advertisement in such a, we that it will appear in con nectionwith, and as complementary to, a proper and suitable illustration. Thisenables the ublish to provide at a small cost so labi e illustrationsfor the local advertising matter and enables him. to makehis advertising; space more attractive and easily sold to the local advertiser; andit further enhances the drawing or pulling power of the localadvertisement, and enables the local advertiser to obtain greaterreturns from. it than otherwisewould. .lt "0. makes the pages devoted tolocal adver ments have a better appearance and be more in keeping withthe 0 represents an illustration for an adven tisement; D represents thespace in which the text of the mlvertisement will be printed; and Erepresents a border by which the illustration and the printed matterconnected or inclosed. As prepared for sale to the pub lisher, thesheets will have upon them the illustrations C, and the borders E, butthe printed matter in the space 1) is to be printedinby the publisher ofthe magazine.

in i, the upper half of page i is sup.-.

.of a hardware store, and the upper right hand quarter is supposed to beused for an advertisement of a drug store. The lower right hand quarterof this page is supposed to be used by a baker or confeotioner.

In Fig. 2, page 2 contains in the upper quarter a space suitable for theadvertise- 'ment of a boot and shoe dealer; and in the any smalladvertisement.

middle half a space suitable for the advertisement of a real estatedealer or a builder. The lower quarter of this age is divided into twospaces, each of winch is sup osed to be one-eighth of a page and has or'.\an illustrated border so that it is suitable or Page 3 in Fig; 2shows one whole page which is supposed o be devoted to the advertisementof' a dry goods store, and has an illustration intended to supplement;the text of the advertisement.

The figures show some of the different ways in which a page may bedivided and also the character of the illustrations that ma be used, inconnection with the spaces.

' It is evident that the number of pages that ma be made of one sheetmay be varied at wil and depends only upon the relative sizes. of thesheet of paper and the pages of: the;

publication. .The character and general ,i ippearance of theillustrations-may be varied and made so as to best serve the purpose anddemands of the local advertisers.

What we claim as new and desire to secure Letters Patent for, is:

1. A sheet of paper to be used for printing publications, havingillustrations thereon suggestive of different businesses, andhavingspacesadjacent to said illustrations free i from printed matterand of sufficient dimensions to receive the necessary advertising matterrelating to the subject matter of said illustrations, substantially asdescribed.

2. A sheet of paper to be used for printing publications, havingillustrations thereon suggestive of (.l itierent businesses, and havingspaces adjacent to said illustrations free from printed matter and ofsufficient dimensions to receive the. necessary advertising matterrelating to the subject matter of said illustrations, and having bordersidentifying said spaces with their respective illustrations,substantially as described. I

3. A sheet of paper to be used for printing publications, havingillustrations thereon suggestive of different businesses, each of whichis illustrative of some phase of the business which it suggests, andhaving spaces adjacent to said illustrations free from printed matterand of sufficient dimensions to receive the necessary advertising matterrelating to the subject matter of said illustrations, substantiallv asdescribed.

4. A sheet of paper to be used for printing publications, havingillustrations thereon suggestive of difi'erent businesses, and havingspaces adjacent to said illustrations free from printed matter and ofsufficient dimensions to receive the necessary advertising matterrelating to the subject matter of said illustrations, said illustrationsand spaces being positioned to appear'on the pagps of the publicationwhen said sheet is iolded, substantially as described.

5. sheet of paper to be used for printing publications, havingillustrations thereon suggestive of diil'erentbusinesses, and havingspacesmljaeent to said illustrations free from printed matter and ofsufficient disaid illustrations, and borders identifying said spaceswith their respective illustrations, the illustrations and spaces being0- sitioned to appear on the pages of the pu lication when said sheet isfolded, substantially as described.

In testimony whereof we affix our signatures, in the presence of twowitnesses.

JALIES W. BROOKS.- JOHN H. KINEALY.

Witnesses:

HARRIET M. HETFIELD, LILLIE Manama.

.luensions to receive the necessary advertisungnnatter relating to thesubject matter of

